Partner Marketing Manager - SaaS

Key responsibilities :

• Develop and execute a comprehensive marketing program for Channel Partners in the corporate market.
• Extend and adapt existing marketing programs and assets for use by channel partners (e.g., partner-ready decks, thought leadership, announcements, and webinars).
• Design and implement custom co-marketing initiatives with key partners, including joint events, webinars, and targeted campaigns.
• Create a scalable channel partner marketing program with defined tiered entitlements based on partner status, size, and maturity.
• Establish formal GTM alignment mechanisms, such as lead scoring and qualification, referral tracking, campaign performance, and co-selling workflows.
• Serve as the marketing point of contact for channel partners, providing strategic guidance, operational support and creative problem solving.
• Collaborate closely with Strategic Partnerships, Corporate Learning Marketing, Learning Product Group, and Sales to ensure consistency in messaging and execution.
• Monitor and analyze the effectiveness of channel partner marketing programs and make data-driven recommendations for improvement.
• Design, develop and maintain a central repository of partner marketing materials, templates, and resources.
• Stay up-to-date with industry trends and best practices in channel / partner marketing.

Candidate Specification :

(ref : iimjobs.com)