Associate Director Business Development

Job Title : Associate Director – Business Development (Large Enterprise - PSU focus)

Skills : Data Sales, New Logo Acquisition, Consultative Selling, Business Development, GTM, Partner Ecosystem, Market Research

Experience : 12+ Years

Location : Delhi / NCR (Preferably in Gurugram)

Job Summary :

We are seeking a dynamic and results-driven Associate Director – Business Development to lead strategic sales initiatives across large enterprise clients, with a strong focus on Public Sector (PSUs) entities. This is a high-impact role for a seasoned professional with a proven track record in System Integration and IT Solutions Sales , capable of navigating complex procurement environments and influencing senior stakeholders.

Key Responsibilities :

• Lead Enterprise Sales Strategy : Drive business development efforts across large enterprise accounts with a focus on government and PSU sectors
• Stakeholder Engagement : Build and nurture trusted relationships with senior bureaucrats, government officials and key decision-makers to influence buying decisions
• Tender & Compliance Expertise : Navigate government procurement processes, tenders, and compliance frameworks with precision and foresight
• Partner Ecosystem Management : Collaborate with OEMs and strategic partners to co-create winning go-to-market strategies and joint value propositions
• Market Intelligence : Provide actionable insights on market trends, competitive landscape, and customer needs to shape business strategy
• Bid Management : Work closely with internal teams to craft compelling proposals, RFP responses, and bid documentation that align with client expectations and compliance norms
• Consultative Selling : Engage with consulting and advisory bodies to identify new opportunities and drive them to closure

Role Competency :