TrachWizz - Brand Lead

Brand Lead Responsibilities for Brand Lead position :

Brand Strategy & Positioning :

• Develop and execute a comprehensive brand strategy to strengthen TrackWizzs position in the RegTech industry.
• Define brand guidelines, tone, and messaging across all communication channels.
• Monitor market trends and competitor activities to refine brand positioning.
• Ensure consistency in brand communication across web, social media, marketing collaterals, and offline Calendarization & Execution :
• Plan, create, and manage the content calendar to align brand messaging with industry trends and business goals.
• Collaborate with internal teams to ensure timely execution of content across platforms.
• Oversee the creation of blogs, case studies, whitepapers, social media posts, email campaigns, and PR Campaigns & Digital Growth :
• Design and execute online and offline brand campaigns that enhance awareness and engagement.
• Work closely with the performance marketing and design teams to create compelling campaign assets.
• Leverage SEO, SEM, paid social, and influencer marketing to scale brand reach.
• Analyze and report on campaign performance, using data-driven insights for continuous Growth & Engagement :
• Build and nurture a community of followers, customers, and industry professionals across platforms like Instagram, LinkedIn, Twitter, and YouTube.
• Foster audience engagement through interactive content, webinars, lives, discussions, and community-driven initiatives.
• Identify and collaborate with industry influencers to enhance brand Content Strategy :
• Develop and execute a video content plan to drive higher engagement and brand storytelling.
• Work with designers, videographers, and content creators to produce explainer videos, customer testimonials, product demos, and thought leadership content.
• Optimize video content for SEO, social media, and paid Management & Coordination :
• Lead, mentor, and groom the brand and content team for enhanced coordination and efficiency.
• Ensure cross-functional collaboration between marketing, product, and sales teams to maintain brand consistency.
• Provide regular feedback and conduct training sessions to improve team performance and Skills & Qualifications :
• 4-6 years of experience in brand strategy, content marketing, and digital Proven expertise in managing brand campaigns across digital and offline platforms.
• Strong understanding of media, content marketing, and social media growth strategies.
• Experience in video content creation and marketing.
• Hands-on experience in community building and engagement.
• Ability to analyze campaign performance and drive data-driven decision-making.
• Excellent communication, storytelling, and leadership skills.
• Familiarity with marketing tools like Google Analytics, SEMrush, HubSpot, Hootsuite, Canva, Adobe Suite, and video editing tools is a plus.

(ref : iimjobs.com)