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Brand Manager
Value Innovation Labsmumbai, maharashtra, in25 days ago
Job description4–7 years of experience managing international markets at high-impact consumer, D2C, or digital-first companies. At least one 3+ year long-term stint — we value stability and depth. Strong creative instincts with the ability to brief, shape, and deliver bold ideas. Proven track record in integrated campaigns (TVC, digital, social, influencer, branded content). Deep understanding of Indian consumers, culture, and context . Analytical mindset — ability to extract insights and use data to inform sharper storytelling. Passion for storytelling, creativity, and craft . A culture sponge — tracking memes, movements, and mood shifts. A storyteller with commercial acumen . Collaborative, agile, and quality-obsessed. Passionate about brands that stand for something meaningful .
About the Role
This role sits at the intersection of brand and culture . You’ll lead brand-first campaigns, craft narratives that go beyond product, and shape how modern love is experienced in India. From big-bang TVCs to meme-worthy Instagram moments, you’ll be the voice behind the stories people remember.
What You’ll Own
- Drive impactful brand campaigns end-to-end — from insight to execution.
- Conceptualize and execute social-first ideas that build community and cultural relevance.
- Lead growth levers like Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) , along with brand love metrics — Awareness, Consideration, Affinity .
- Influence Revenue, Retention, and Engagement through storytelling and precision targeting.
- Partner with media agencies to launch campaigns across Digital, TV, OTT, OOH , ensuring strong presence across every consumer touchpoint.
- Evaluate and optimize campaign performance across markets and segments.
- Build GTM strategies for major launches and cultural moments.
- Maintain a consistent brand voice across all platforms.
- Stay ahead of cultural trends — from reels to rituals.
What You Bring
You’ll Thrive Here If You’re :
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Brand Manager • mumbai, maharashtra, in
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