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Brand Strategy & Content

Brand Strategy & Content

Voxxy Mediamumbai, maharashtra, in
5 days ago
Job description

Role :  Content & Strategy

Experience : 3+ years

Location : Delhi / Mumbai / Bangalore

About Voxxy Media : Welcome to Voxxy Media, where influencers become superstars, memes become marketing strategies, and every brand gets its own creator-powered magic carpet ride! We're not your average agency; we're a full-spectrum creator economy powerhouse blending influencer marketing, meme-making madness, cutting-edge content production, community-building brilliance, and creator-focused fintech innovations. Think of us as the Avengers, but for brands and influencers across India and Indonesia

Role Description

We're looking for a visionary Content & Strategy Manager to lead the creative and strategic direction of our Influencer Marketing initiatives. This role requires a blend of creative ideation, strong storytelling, data-driven decision making and leadership to shape impactful campaigns that deliver measurable results for brands.

Key Responsibilities :

1) Content & Strategy Development :

  • Define the overall content & strategy vision for the agency and its client.
  • Lead the ideation and development of the creative campaign concepts, Influencer strategies and branded content.
  • Proactively engage clients for strategic partnerships and manage fruitful discussions.

2) Strategic Planning :

  • Lead client briefs into compelling strategy decks and influencer driven narratives.
  • Analyse audience insights, market trends and platform updates to guide strategies.
  • Develop and direct innovative influencer marketing approaches
  • Oversee campaign planning, ensuring a balance between creativity & performance

    • 3) Script Writing :

  • Writing simple and effective scripts based on closed concepts that retain brand ethos and have creative elements that work for creators as well.
  • Good command over language, cultural insights and the digital style of content to be incorporated into each script written.
  • Ability to take feedback on scripts and turn around revisions with quickest possible TAT.
  • Ability to handle large volumes of scripts, along side existing pitch work is mandatory

    • 4) Creative Research :

  • Staying up to date on what's happening on the internet - in terms of trends, formats, what other brands are doing.
  • Having an in depth understanding of brand categories and their intended audiences. Creating psychographics of brand audiences from cultural and slice of insights is expected.
  • Prepare a bank of inspirations, concepts and references based on internal brainstorms that the team can refer to.
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    Content Strategy • mumbai, maharashtra, in

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