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Brand Strategist

Brand Strategist

Kinetic Storiesmumbai, maharashtra, in
4 days ago
Job description

Job Description : About Us :

We’re Kinetic Stories – a creative tech agency building shaping tomorrow's brands in design, wellness, architecture, art and culture.

We work like a modern creative lab — communication architecture meets storytelling meets data driven growth. If you're someone who understands how communication strategies; blends with technology, creative storytelling and creating real impact through your work- you'll feel at home here.

Location : Hybrid (Mumbai – 2 days / week at at the KS HQ)

Start Date : ASAP

Role : Full time

About the Role :

We’re looking for a smart, agile, and creative Brand Strategist who understands that content doesn’t just fill feeds — it becomes the digital voice of the brand.

As a Brand Strategist, you will play a leadership role in shaping, scaling, and future-proofing our clients’ brands. This role sits at the intersection of strategy, creativity, and innovation, and requires equal parts storyteller, operator, and growth driver.

Core Responsibilities :

Brand Strategy, Copy & Creative Directions

  • Write and edit scripts, ad copies, and campaign messaging (must be proficient in AI prompts).
  • Collaborate with designers, editors, and creative teams to deliver high-impact outputs across platforms.
  • Build content calendar across Instagram, LinkedIn, WhatsApp, and YouTube Shorts for internal teams.
  • Develop brand and content strategies rooted in business objectives and cultural insights.
  • Support the Head of Content in creating tone of voice guides, messaging frameworks, and scalable content systems for internal teams to implement.
  • Act as the go-to authority on messaging, brand voice, and content direction.
  • Audit brand presence across platforms and refine storytelling to maximize engagement.
  • Own timelines, briefs, and deliverables across multiple campaigns to ensure efficiency and consistency.

Leadership & Client Relationships

  • Own 2–3 major client relationships, serving as lead strategist and growth driver.
  • Lead development of client brand strategies that grow long-term brand value.
  • Captain cross-functional teams to ensure efficient, high-quality delivery.

    • Growth & Performance

  • Conduct brand and competitor audits, turning insights into actionable strategies.
  • Map a pipeline of high-value marketing opportunities (newsletters, digital assets, alliances & partnerships, events).
  • Stay ahead of platform updates, algorithm changes, and social trends.
  • Track ROI and optimize partnership performance.

    • Skills :

  • Experience working with luxury, wellness, nutrition, or design-led brands .
  • Familiarity with AI workflows, systems & content frameworks (must have)
  • Strong appreciation or passion for design, typography, and color theory
  • Loves everything tech & innovation within the creative space

    • Qualifications :

  • 3+ years of experience managing personal brands, brand strategy, creator handles, or founder-led platforms (Must Have)
  • The candidate must be Mumbai based and comfortable with hybrid & remote working models (Must Have)
  • Experience working on personal branding + branded content in luxury, wellness, fitness, nutrition (Must Have) .
  • Proven record of driving growth across Linkedin, Instagram & Youtube
  • Are proactive, curious, and organized with strong problem-solving skills.
  • Can balance community building and social media algorithms .

    • What Makes You a Strong Fit :

  • You’re equally strategic and creative, with sharp instincts for both storytelling and growth.
  • You thrive in leadership, client-facing roles and love building long-term relationships.
  • You’re passionate about wellness culture, and technology — and excited to explore AI-driven production tools and workflows that make creativity more efficient.
  • You can balance big-picture brand thinking with hands-on execution.
  • Prior experience working at startups or have dynamic starter attitude towards execution

    • How To Apply :

    In order to be considered, please email us at info@kineticstories.in

  • Any two of your best campaign case studies outlining key responsibilities and outcomes / metrics
  • Your updated CV with clear timelines & responsibilities
  • Portfolio if relevant
  • Three most relevant things we should know about you & 1 fun fact we should know about you.
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    Brand Strategist • mumbai, maharashtra, in