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Influencer Marketing Manager (Skincare / Cosmetics)

Influencer Marketing Manager (Skincare / Cosmetics)

ConfidentialMumbai, India
6 days ago
Job description

About the Role : ï'

  • Campaign Execution : Perfectly execute campaigns across multiple micro and nano influencers

to create viral content.

ï'

  • Influencer Identification & Vetting : Research and identify a pipeline of micro and nano-
  • influencers who align with brand values and target audience.

    ï'

  • Outreach & Negotiation : Initiate contact, build strong relationships, and negotiate fair commercial terms with creators, including deliverables and usage rights.
  • ï'

  • Creative Briefing : Develop detailed and compelling creative briefs to guide influencers in
  • producing high-quality, authentic content that resonates with their audience and tells our brand

    story.

    ï'

  • Project Management : Manage the campaign lifecycle, including scheduling, content review, and
  • ensuring all deliverables are submitted on time.

    ï'

  • Performance Analysis : Track and analyze key campaign metrics (e.g., reach, engagement rate,
  • conversions) to measure ROI and inform future strategies.

    ï'

  • Community Building : Act as the voice of the brand in a two-way dialogue with creators
  • and a key player in building a community of loyal brand advocates.

    Good to have : ï'

  • Exceptional negotiation and communication skills, with the ability to build rapport quickly.
  • ï'

  • Deep understanding of social media platforms, algorithms, and content trends, especially on
  • Instagram and TikTok.

    ï'

  • Creative and strategic thinker who can turn a campaign idea into a tangible, viral-worthy
  • execution.

    ï'

  • Passion for the derma cosmetics industry.
  • Skills Required

    community building, Project Management, Campaign Execution, Performance Analysis

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    Influencer Marketing • Mumbai, India

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