Brand and Marketing Manager - B2B Digital Marketing (MUMBAI) | Food Regulatory Tech

Brand and Marketing Manager – B2B Digital Marketing | Food Regulatory Tech Location : Mumbai | Full-time | Sector : AI + Food Labelling Regulations + Export Labelling Compliance

About Us

LabelBlind® is India’s first AI-powered food labelling solution, empowering food brands to simplify regulatory compliance for both domestic and export markets. Our clients are marketing and regulatory leaders in India’s top food companies — and they trust us to turn complex food labelling regulations into clear, compliant, and business-ready outcomes.

What We Are Solving

Food brands today face a maze of evolving labelling rules, export compliance , and increasing regulatory scrutiny. LabelBlind® is solving a real business pain point through intelligent technology — and now we need a sharp Marketing Executive to tell this story to the world.

Who We Are Looking For

A digitally fluent, data-smart, and content-strong Brand and Marketing Manager who can craft, run, and optimise B2B campaigns that convert. Someone who gets social media — especially LinkedIn — and can translate our value proposition into powerful brand narratives and compelling customer journeys.

Key Responsibilities

Plan and execute LinkedIn-first B2B marketing campaigns targeting food marketing, R&D, and regulatory professionals

Write compelling content : product stories, customer spotlights, regulatory updates, and thought leadership posts

Work with the founders to shape messaging aligned with customer pain points

Analyse and optimise campaigns using performance metrics (CTR, CPL, engagement rates)

Design and manage social media calendars , email campaigns, landing pages, and marketing funnels

Coordinate with design and content partners to produce creative assets

Manage budgets with ROI accountability

You Should Have

3-4 years of experience in digital marketing, preferably in B2B tech, SaaS, or compliance-heavy industries

Strong understanding of LinkedIn as a demand generation platform

Excellent copywriting and storytelling skills — with a flair for simplifying complex ideas

Familiarity with SEO

Conversant with design tools (Canva / Figma), and marketing automation platforms

Comfort with numbers : you know how to read a dashboard and optimise spend

Hunger to grow with a category-defining startup at the intersection of food, AI, and regulation

Why Join Us?

Work at the forefront of food-tech and AI compliance

Be part of a mission-driven company solving real problems for global food brands

Learn directly from founders and work with top-tier clients

Make measurable impact — on the company, your career, and the future of food safety