Retention Marketing Manager

About Ajmal Perfumes

Ajmal Perfumes is one of the most trusted names in the world of fragrances — a legacy brand with over 70 years of excellence. As a pioneer in the art of Arabian perfumery, Ajmal blends heritage with innovation, delivering high-quality, long-lasting fragrances across 90+ retail outlets and a thriving online D2C business.

We’re now looking for a Retention Marketing Manager to lead the growth of our customer lifecycle marketing — ensuring that every Ajmal customer becomes a lifelong loyalist.

Role Overview

As the Retention Marketing Manager, you will be responsible for driving repeat purchase, customer engagement, and loyalty across Ajmal’s D2C ecosystem. You will own end-to-end CRM and retention strategy across email, SMS, WhatsApp, push notifications, and loyalty programs — leveraging data to create meaningful and personalized customer experiences.

This is a high-impact role that sits at the intersection of data, creativity, and strategy, aimed at building India’s strongest fragrance loyalty base.

Key Responsibilities

• Retention Strategy : Develop and execute a comprehensive CRM and lifecycle marketing roadmap for Ajmal Perfumes India.
• Customer Journey Mapping : Build segmented and automated customer journeys — from first purchase to repeat and loyal customers.
• Campaign Ownership : Plan, create, and optimize campaigns across email, SMS, WhatsApp, and push channels to drive engagement and repeat revenue.
• Loyalty & Subscription Programs : Conceptualize and launch initiatives that increase LTV (lifetime value) and retention rate.
• Analytics & Insights : Track and analyze performance using tools like GA4, Shopify, Klaviyo (or similar), and dashboards to optimize campaigns.
• Cross-Functional Collaboration : Work closely with brand, performance, and product teams to create cohesive customer experiences.
• Churn Reduction : Build predictive models and win-back strategies to re-engage dormant customers.
• Experimentation : Continuously A / B test messaging, segmentation, and incentives to improve retention metrics.

Requirements

What We Offer