BFSI Content Strategist

Job Overview :

We are seeking a high-performing Content Writer with 4–6 years of experience, preferably in the BFSI or fintech sector. The ideal candidate will be responsible for producing compelling and insightful content that bridges the gap between technology and financial services, and supports brand, demand generation, and thought leadership objectives.

Key Responsibilities :

• Develop high-impact long-form and short-form content : blogs, whitepapers, case studies, thought leadership articles, product briefs, and web content.
• Translate complex BFSI technology concepts into clear, engaging, and authoritative narratives.
• Collaborate with cross-functional teams (product, marketing, sales, leadership) to align content with business goals.
• Support integrated marketing campaigns with content assets across multiple formats : emailers, infographics, video scripts, and social posts.
• Conduct deep research to stay updated with BFSI trends, regulations and innovations (e.G., AI, blockchain, cloud-native platforms).
• Optimize content for SEO, readability, and thought leadership positioning.
• Maintain a consistent brand tone and voice across all digital and offline channels.
• Contribute to analyst engagement, award submissions, and industry recognition efforts through high-quality content.

Required Skills & Qualifications :

Preferred Qualifications / Good to Have :

Understanding of UX writing and UI microcopy for financial platforms.