Senior Content Strategist / Copy Lead

About VIVRE

VIVRE Panels is redefining how India experiences design materials. We create wall surfaces and architectural materials that don't just function — they feel. Every texture, color, and pattern we make becomes part of people's homes, offices, and stories.

Over the past few years, we've tripled our team size, built new warehouses, and set up a robust operations backbone.

Now, we're returning to our original strength — brand, storytelling, and creative direction — led personally by the Founder, a marketing-driven director who once set the trend for design branding in this category.

We already have a talented in-house team of 3D artists, graphic designers, and video editors. What we need now is someone who can bring words, ideas, and stories together — the narrative architect behind how VIVRE speaks to the world.

About the Role

This is not a typical copywriting role.

As Senior Content Strategist / Copy Lead, you'll define how VIVRE communicates its soul — in every caption, catalog, video, and campaign. You'll work closely with the Head of Brand & Marketing and the Founder Director to turn design, material, and emotion into language that people feel. You'll write, conceptualize, and guide others — becoming the voice behind one of India's most design-led brands.

What You'll Do

Strategy & Brand Voice

Translate the founder's and brand head's creative direction into a cohesive tone of voice and storytelling system.

Create and maintain brand copy guidelines for all platforms (social, website, catalogs, product launches).

Ensure consistency of tone, rhythm, and emotion across every touchpoint.

Writing & Ideation

Write brand campaigns, taglines, video scripts, film narrations, and product stories.

Conceptualize storyboards and themes with the video and 3D team for visual storytelling.

Turn complex product or material features into emotionally engaging narratives.

Craft micro-copy (captions, hooks, Reels text) that feels premium yet relatable.

Collaboration & Execution

Partner with the visual head, designers, and editors to align copy with imagery and mood.

Brainstorm with the social media manager to make content trend savvy yet brand-consistent.

Review and refine all outgoing content for clarity, emotion, and brand alignment.

Growth & Learning

Research global design and D2C storytelling trends (Fenix, Cosentino, Alpi, Jaipur Rugs, Dot & Key).

Continuously evolve the language of VIVRE to match the brand's creative growth. Mentor junior writers or interns as the team expands.

What You Bring

4–8 years in brand content, copywriting, or creative strategy for design, lifestyle, or D2C brands.

A portfolio that shows your ability to move between strategy and story, long-form and short-form.

Experience collaborating with design and video teams to build narrative campaigns.

Exceptional command of tone, flow, and structure — your writing has personality.

Deep interest in design, aesthetics, architecture, or art.

Strong communication skills, maturity, and an instinct for emotional storytelling.

Willingness to relocate to Kolkata and work closely with the Founder and Brand team on-site.

Why This Role Is Different

You'll work directly with the Founder-Director and Brand Head, not a distant marketing hierarchy.

You'll be surrounded by designers, 3D artists, and editors — a creative studio inside a fast-growing company.

You'll help build a brand that could define an entire design category in India.

You'll have creative freedom and visibility — your words will shape how people perceive VIVRE for years.

Perks

Opportunity to be credited across campaigns and films.

Exposure to national-scale design launches and exhibitions.

Fast-growth environment with mentorship and ownership.

Access to high-end visual production tools and creative infrastructure.