KollegeApply - Content Strategist

Description :

Job Title : Content Strategist.

Department : Content & Growth.

Location : [On-site].

Experience : 2-5 Years in Education / EdTech Content Strategy (Preferred).

We are looking for a data-driven Content Strategist who can plan, execute, and optimize high-quality website content for students exploring colleges, courses, exams, admissions, scholarships, and study options across India.

The role requires a strong understanding of student decision journeys, SEO, and performance-driven content ecosystems.

Key Responsibilities :

• Develop and implement content strategy for key categories Exams, Colleges, Courses, Admissions, Careers.
• Conduct keyword research, competitor analysis, and audience behavior study to grow organic reach.
• Create content calendars mapped to academic seasons, exam schedules, and admission cycles.
• Should be able to craft user-optimized content journeys.
• Ensure content is accurate, verified, and compliant based on official sources (NTA, UGC, AICTE, JoSAA, State Exam Boards, etc.
• Lead content performance tracking using GA4, GSC & related SEO tools; report insights regularly.
• Plan and execute content updates, interlinking strategies, and ranking improvements.
• Maintain strong editorial standards with consistent tone, structure, and factual correctness.
• Manage and guide writers / SMEs to ensure timely delivery of high-quality content.
• Contribute to lead generation and conversion-focused content improvements.

Key Performance Indicators (KPIs) :

Skill Requirements :

Preferred Experience :

(ref : iimjobs.com)