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Area Sales Manager

OrbiTouch HR (orbiTouch outsourcing pvt ltd)Hyderabad, Telangana, India

12 hours ago

Job description

/ / Urgent hiring for Area Sales Manager / /

Location- Telengana

Profile- Area Sales Manager (Beverages Industry)

Experience- 5 + years

Ctc- up to-10 Lpa (depends on interview)

Working Days & Time- 6 days

Job Responsibilities

1. Distributor Appointment & Channel Development

Identify and appoint new distributors in key markets to strengthen distribution network and market reach.
Evaluate distributor capabilities based on infrastructure, financial strength, and market influence.
Ensure timely on boarding, agreement execution, and adherence to company policies and commercial terms.
Monitor distributor performance regularly to ensure consistent supply, sales, and stock management.

2. Team Management & Leadership

Lead, train, and manage a team of Sales Officers / Territory Sales Executives across the region.

Set monthly and quarterly sales targets for team members aligned with regional objectives.

Conduct regular field visits with team to coach, monitor performance, and drive market execution.

Foster a culture of performance, accountability, and motivation within the sales team.

3. Sales Planning & Target Achievement

Develop and implement strategic sales plans to achieve volume, revenue, and market share targets.

Monitor primary (distributor billing) and secondary (retail off take) sales across territories.

An alyze sales data and market trends to adjust strategies and drive growth in underperforming areas.

Implement trade promotions, schemes, and seasonal campaigns effectively through the team and distributors.

4. Market Execution & Visibility

Ensure high availability, visibility, and freshness of beverage products across general trade, modern trade, and HoReCa channels.

Work closely with distributors to manage route plans, beat coverage, and outlet servicing frequency.

Ensure proper execution of point-of-sale (POS) materials, signage, branding, and refrigerator deployment as per company norms.

5. Reporting & Coordination

Generate and share accurate sales reports, market feedback, and competitor intelligence with Regional Sales Manager.

Liaise with internal departments (Supply Chain, Marketing, Finance) for order fulfilment, scheme settlements, and market support.

Ensure timely resolution of trade and team issues to maintain smooth operations.

6. Compliance & Cost Control

Ensure adherence to company policies, pricing guidelines, and market operating procedures.

Monitor distributor claims, aging, and outstanding dues to maintain financial discipline.

Control trade spends, promotional budgets, and operating expenses in line with AOP (Annual Operating Plan).

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Area Sales Manager • Hyderabad, Telangana, India

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