Category Lead

Category Lead

As a Category Lead at Mosaic Wellness, you'll be instrumental in building and growing an entire business category. This means you'll own the full spectrum, from crafting relatable propositions and designing superior customer journeys to optimizing pre- and post-purchase experiences. You'll drive revenue growth and ensure strong customer retention.

Key Responsibilities :

Consumer Insights :

• Maintain a deep understanding of consumer behavior, triggers, barriers, and trends within your category.
• Champion a consumer-first mindset in all aspects of narrative building, platform development, communication, and customer engagement.
• Utilize consumer insights to build relatable propositions and enhance the overall customer experience.

Consumer Journeys :

Cross-Functional Collaboration :

Continuous Improvement :

Required Skills :

Qualifications & Experience :

Skills Required

Consumer Behavior, Collaboration, Software Tools, Communication Skills, Process Improvement, Analytical Skills