Mosaic Wellness - Category Lead
Mosaic Wellness Private LimitedThane, India1 day ago
Job descriptionIn this role, you will build and grow a business category. You will be responsible for building relatable propositions, designing superior customer journeys, figuring out launch pipelines, optimizing for pre and post purchase customer experiences, driving revenue growth, and customer retention. Maintain a deep understanding of consumer behavior, triggers, barriers, and trends. Champion a consumer-first mindset in all aspects of narrative building, platform development, communication, and customer engagement. Use consumer insights to build relatable propositions and enhance the overall customer experience. Build and own funnels for pre and post purchase customer journeys. Collaborate with internal teams and external partners to develop compelling narratives, creatives, and messaging to improve funnels. Continuously optimize conversion funnels through A / B testing, consumer segmentation, and other analytical techniques. Iterate on internal tools and software to improve the customer experience. Monitor key metrics and improve funnel to achieve business goals. Collaborate closely with cross-functional teams including Marketing, Sales, Product Development, and Operations to align strategies and execution plans. Communicate effectively with stakeholders to provide updates on performance, challenges, and opportunities. Stay abreast of industry and category trends, competitor activities, and emerging technologies. Identify areas for process improvement and implement solutions to enhance efficiency and effectiveness. Demonstrate a relentless determination and willingness to experiment, iterate, and adapt strategies based on results. 6 years of relevant experience. In case you have worked as an entrepreneur who has built their own business, that is an added plus. Experience in marketing, developing propositions for consumers, 0-to-1 phases is valuable. Exposure to category management (e-commerce, D2C). A consumer-first mindset with a deep understanding of consumer behavior and market dynamics and the ability to translate core customer insights into relatable narratives / campaigns. Strong analytical skills with the ability to interpret data, draw insights, and make informed decisions using visualization and analytical tools. Ability to thrive in a fast-paced, dynamic environment and drive results with a sense of urgency.
About Us :
- Mosaic Wellness is building digital first, health brands for elective health concerns.
- Man Matters is a digital elective health platform for men, helping 2.
- 5M men every year diagnose and solve for their hair loss, beard growth, fitness, and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.
- Be Body Wise is an online womens elective health platform, serving 4M women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, sleep, and nutrition.
- Little Joys is an online health platform for kids, helping 2M parents every year solve for their childs physical, mental, and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, and bone health with access to expert doctors and nutritionists.
Job Summary :
Key Responsibilities Consumer Insights :
Consumer Journeys :
Cross-Functional Collaboration :
Continuous Improvement : .
Qualifications & Expectations :
(ref : iimjobs.com)
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Category Lead • Thane, India
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