Area Sales Manager

ConfidentialSurat, India

6 days ago

Job description

We are hiring!

Position : Area Sales Manager – General Trade, Consumer Care Division (CCD)

Location : Surat

Reporting to : Regional Sales Manager

Industry : FMCG

Why Join Us

We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.
Collaborate with passionate teams in a growth-focused environment.

About the job

We are looking for a high-performing Area Sales Manager (ASM) to lead channel strategy, sales execution, and team management for our Consumer Care – General Trade Division . If you have strong FMCG experience and a passion for building winning markets, we would love to connect!

Your responsibilities will include :

Sales Planning & Execution

Develop and implement sales plans aligned with company strategy to achieve area sales targets.

Manage effective product routing to maximize availability and reduce logistics costs.

Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.

Channel & Market Development

Expand market growth through management and development of Distributors, Retailers, and Stockists

Execute trade promotions and customer engagement schemes to drive business growth

Identify and recommend new product opportunities or improvements based on market insights and competitor activity.

Sales Performance Improvement

Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.

Improve distributor and field force efficiency through automation and capability building.

Support new product launches and promotional activities to strengthen brand positioning.

Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goals

Market Intelligence & Reporting

Analyse sales data and provide actionable insights to the Regional Sales Manager

Monitor competition and provide feedback for counter-strategies to Regional Sales Manager

Operational Efficiency

Ensure stock availability and hygiene across the distribution network.

Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.

Address and resolve damage claims arising during in-transit movement of goods.

Team Leadership

Manage and lead a team of Area Sales Executives and Market Reps

Train and develop team members to ensure capability enhancement and performance delivery.

What we are looking for

5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD)

Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory.

Proficiency in MS Excel, PowerPoint

MBA / PGDM in Marketing, Sales, or Business Management

What will make you successful

Effective Sales Planning – Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals.

Solid Channel Management – Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage.

Expertise in Trade Marketing Scheme Execution – Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance.

Digital Proficiency – Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness.

Results-Orientation – Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership.

Strong Communication & Influence – Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes.

Commercial Acumen – Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth.

Effective Team Leadership – Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.

Ready to Make an Impact

Apply now

Skills Required

Ms Excel, Powerpoint, Team Leadership, Data Analytics, Operational Efficiency

Create a job alert for this search

Area Sales Manager • Surat, India

Related jobs

Area Sales Manager

Loom Solar Pvt. Ltd.Surat City, GJ, in

Quick Apply

Drive sales growth of solar products through distributor training and customer engagement.Expand the dealer and distributor network by onboarding high-potential partners from the solar industry and...Show moreLast updated: 30+ days ago

Promoted

Area Manager-Investment Products

ConfidentialSurat

Drive a team of wealth manager to cater to investment needs of mass affluent clients by recommending products like MF, PMS, AIF, PE, SP, Unlisted Shares, Bonds, Direct Equity and Equity Advisory Pr...Show moreLast updated: 30+ days ago

Promoted

Area Business Manager

ConfidentialSurat, India

At SaiBoon Lifecare Private Limited, we are a team of self-motivated and qualified individuals with diversified thinking. Our team is highly focused on bringing the best medicines to the people by a...Show moreLast updated: 6 days ago

Promoted

Area Sales Manager (Generic Pharma)

ConfidentialSurat, India

Locations : Ahmedabad / Rajkot / Surat.We are seeking an experienced and results-driven Area Manager to lead our sales team in promoting our generic pharmaceutical products to stockiest / distributor,...Show moreLast updated: 6 days ago

Promoted

Area Manager - CV

ConfidentialSurat, India

Interact regularly with Territory Managers / Sales Managers to set targets achieve required sales for CV.Recruitment, Handling and grooming of the Territory Managers in presentation selling skills.M...Show moreLast updated: 6 days ago

Promoted

Assistant Sales Manager

ConfidentialSurat, India

GoKwik is a growth operating system designed to power D2C and eCommerce brands from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement.T...Show moreLast updated: 6 days ago

Promoted

Area Manager / Sales - Surat

ConfidentialSurat

Achieving the sales and distribution (Numeric and Weighted) goals in the assigned Zonal.Channel wise distribution, Product Portfolio management and driving growth projects.To lead, motivate sales t...Show moreLast updated: 14 days ago

Promoted

Area Sales Manager Wood Finish Surat

ConfidentialSurat

Building the Go To Market Strategy.Support building of the Go to Market Strategy for the challenger brand.Action out the booking, installation, and successful nurturing of Wood finish Tinting Machi...Show moreLast updated: 30+ days ago

Promoted

Regional Sales / Area Sales Manager / - AAC Block

ConfidentialSurat

Identify potential clients in the construction industry, including contractors, builders, architects, and developers.Develop and execute a sales strategy to achieve monthly and annual sales targets...Show moreLast updated: 30+ days ago

Promoted

IndiaMART - Regional Manager - Sales & Servicing

IndiaMart InterMesh LtdSurat, India

We are looking for a dynamic Regional Manager to lead and scale our sales operations across the assigned region.The role involves driving revenue growth, expanding market presence, and executing st...Show moreLast updated: 14 days ago

Promoted

Sales Manager - EIL (LAP)

ConfidentialSurat

Understanding of the Educational Dynamics of the market and the area.Understanding of the Channel network and Industrial Areas of the market. Sell product by establishing contact and building relati...Show moreLast updated: 30+ days ago

Promoted

Sales Manager (FMCG)

ConfidentialSurat, India

You will work directly with the leadership team to define go-to-market strategies, open new channels, and establish Arthcycle Labs as a trusted name in personal care and beauty manufacturing.Identi...Show moreLast updated: 6 days ago

Promoted

Area Sales Officer

ConfidentialVadodara, Ahmedabad, Surat

Achieve monthly & annual business targets through team productivity.Build a strong local network to generate leads and expand reach. Ensure high levels of activation and agent retention.Monitor perf...Show moreLast updated: 6 days ago

Promoted

Area Franchise Manager Surat

ConfidentialSurat

Goal | Key Result Area | Actions / Deployment.Conversion to Franchisee Stores jointly with Sales team.Shortlisting top dealers jointly with Sales team for conversion to Franchise partners.Develop a...Show moreLast updated: 30+ days ago

Promoted

Area Manager

ConfidentialVadodara, Surat

Sales Management experience in B2B markets.Technical Knowledge of Tools & Abrasives.Effective Communication skills.Strong problem-solving abilities. Experience in a similar role in Tools & Abrasives...Show moreLast updated: 6 days ago

Promoted

Sales Manager - CASA-Sales-Sales

ConfidentialSurat, India

The Sales Manager - CASA is responsible for driving the growth of the deposit base, cross-selling financial products, and managing the overall performance and profitability of the branch.This role ...Show moreLast updated: 6 days ago

Promoted

Sales Manager

ConfidentialSurat, India

Driving Top Line : Achieving expected sales target on consistent basis.Cascading the channel's strategy and key focus areas for the achievement of set goals. Renewal Ratio : Ensuring budgeted renewal ...Show moreLast updated: 30+ days ago

Promoted

B2B Sales Manager

ConfidentialAnkleshwar, Vapi

Develop and implement effective sales strategies to achieve business goals.Identify and target potential B2B clients through market research and networking. Build and maintain strong relationships w...Show moreLast updated: 6 days ago