Area Franchise Manager Surat

ConfidentialSurat

30+ days ago

Job description

Goal | Key Result Area | Actions / Deployment

Conversion to Franchisee Stores jointly with Sales team

Shortlisting top dealers jointly with Sales team for conversion to Franchise partners
Develop and maintain list of potential Franchise partners
Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier

Evaluating Retail Excellence Score (RES) and working on driving the same

Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.

Audit of Franchise retail excellence score on quarterly basis

Creating awareness and importance of RES among franchise

Support Delivery of All Marketing, VM Campaigns and Focused Product Sales

Support sales of Focused products via placement, display and promotion through colour consulting and painting services

Monitors effectiveness of VM arrangement at stores and recommends changes

Executes Marketing / promotional campaigns for the Franchise Partner

Plan Franchise Launch & Coordinate Upgrade

Coordinate the store launch plan and monitor the launch / opening process for smooth operations

Monitor Business Performance of Franchise Stores

Monitor new store performance with required handholding for first 6 months

Drive various measures / plan to improve the underperforming stores

Drive sales of Focused Value-added Products / Services through Franchise Stores

Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications

Relationship Management and Conflict Management with Franchise Partners

Building Relationship with Top Franchise Partners in the territory

Conflict Management within Franchise and non-Franchise stores

Coordination with sales team for quick resolution of conflict and escalated issues

Training

Training of Franchise Dealer staff on Company systems and processes

Train the staff on increasing conversions, upselling, cross selling and improving customer handling

Tally & EDC Installation & Adoption

Ensure all the stores get Tally installed after readiness and EDC machine also gets installed

Consent form for EDC to be collected from all finalized stores during agreement signing

Drive integration & Adoption for EDC & Tally across all stores

Paint Consultant

Hiring of PCs in a coordination with RD Zonal Associate hiring team

Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time

Manage performance of PCs though regular follow ups and review

Skills Required

Franchise Management, Retail Operations, Conflict Resolution, Sales Coordination

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Area Franchise Manager Surat • Surat

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