Penthara Technologies - Digital Marketing Specialist

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team.

The ideal candidate will have hands-on experience in managing digital campaigns, social media, SEO, email marketing, and lead generation.

You will play a key role in driving brand awareness, engagement, and qualified leads through strategic digital initiatives.

From an attitude perspective, these attributes would be a great fit for us :

Humility.

Honesty.

Empathy.

Creativity.

Team player.

Growth mindset.

Shift Timings :

Evening Shift 5 : 00PM to 02 : 00AM IST (Non Negotiable, We work mostly with US customers in EST Time - Manage and schedule social media content to drive engagement and community interaction.

• Plan and execute digital campaigns including webinars, newsletters, and outreach initiatives.
• Apply on-page, off-page, and technical SEO strategies to boost search engine rankings.
• Track and analyze campaign performance using Google Analytics and suggest improvements.
• Generate leads through digital outreach, email marketing, and paid / organic campaigns.
• Maintain and optimize lead data in HubSpot or equivalent CRM for better marketing-sales alignment.
• Design and manage email campaigns via Mailchimp or Mautic to maximize engagement.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Write SEO-optimized blogs to increase organic traffic and search visibility.
• Use tools like Hoot suite or Buffer for social media scheduling and automation.
• Leverage Apollo or similar tools to identify and engage potential leads.
• Possession of certifications in Google Ads, HubSpot, or similar platforms is a - 3-4 years of experience in digital marketing.
• Proficiency with tools like Google Analytics, HubSpot, Mailchimp,Hoot suite, Buffer, and Apollo.
• Strong understanding of SEO, SEM, and content marketing.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Google Ads, HubSpot, or other digital marketing certifications are a plus.
• Knowledge in Microsoft 365 & Azure licensing is a must.

Benefits

(ref : iimjobs.com)