A sales officer for an agribusiness sells agricultural products like fertilizers, pesticides, and seeds by building relationships with farmers, retailers, and distributors. Key responsibilities include achieving sales targets, promoting products, managing a sales territory, providing customer support, and handling administrative tasks like reporting and payments. The role requires strong communication, negotiation, and relationship-building skills, as well as knowledge of agricultural products and markets.
Key responsibilities
- Sales and promotion : Promote and sell agricultural products to farmers, retailers, and distributors.
- Territory management : Identify and develop new business opportunities, manage a sales territory, and ensure product stock availability.
- Customer relationships : Build and maintain strong relationships with customers, dealers, and retailers through regular visits and communication.
- Product education : Educate customers on product features, benefits, and proper usage.
- Customer support : Respond to customer inquiries, address concerns or complaints, and resolve issues like product complaints or delivery problems.
- Sales planning : Plan and execute sales strategies and campaigns to achieve sales targets.
- Reporting and administration : Maintain accurate sales records, submit regular reports, and coordinate with internal departments for support.
Key skills and qualifications
Skills : Strong communication, negotiation, and interpersonal skills; a customer-centric approach; and the ability to work independently and as part of a team.Qualifications : A bachelor's degree in Agriculture, Marketing, or a related field is often required.Knowledge : A good understanding of agricultural products and the local market is essential.Other : The ability to travel as needed and proficiency in sales and marketing tools may also be required.Skills Required
Sales Promotion Management, Sales Planning, Customer Support, Sales Reporting