Digital Marketing Specialist

Company Description

Kaccha Mango is a 360° marketing agency turning raw ideas into remarkable brands with strategic storytelling, distinctive design, innovative technology, and performance-driven campaigns. Our approach focuses on deep brand understanding, precise execution, and forward-thinking solutions. We specialize in social media management, branding, data-driven digital campaigns, and e-commerce solutions. Our goal is to ensure that your brand not only exists in the market but leads it with innovation and intelligence.

Role Description

This is a full-time on-site role for a Digital Marketing Executive, located in Noida. We're looking for a Digital Marketing Executive who blends performance with creativity. If you're skilled at running Meta & Google Ads , planning content calendars, and crafting scroll-worthy social strategies—this role was made for you.

What will you do :

• Plan, manage, and optimize Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) for performance-driven outcomes
• Develop and execute organic and paid social media marketing strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Build and maintain monthly content calendars aligned with brand goals, campaign themes, and seasonal opportunities
• Collaborate with the content and design teams to create high-performing ad creatives, post copy, and reels
• Monitor campaign performance, analyze data, and generate actionable insights using tools like Google Analytics and Ads Manager
• Conduct A / B tests and optimize targeting, bidding strategies, and creatives
• Stay updated with digital trends, algorithm changes, and best practices for audience engagement and growth.

Requirements :