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Rosmerta - Digital Marketing Specialist

Rosmerta - Digital Marketing Specialist

Rosmerta Technologies LimitedGurgaon, India
30+ days ago
Job description

Digital Marketing Specialist (4+ Years of Experience)

  • We're looking for a highly skilled and strategic Digital Marketing Specialist to join our team.
  • This is a key role for a professional with a proven track record of 4+ years in digital marketing and a master's degree in business administration (MBA).
  • The ideal candidate will be a data-driven, creative, and results-oriented individual who can develop, execute, and optimize our digital marketing strategy to drive growth and enhance brand & Planning :
  • Develop and implement comprehensive digital marketing strategies to achieve business objectives.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Create and manage digital marketing budgets and track ROI.

Campaign Management :

  • Plan, execute, and manage paid advertising campaigns across multiple platforms (e. , Google Ads, Meta, LinkedIn).
  • Oversee organic search engine optimization (SEO) efforts, including keyword research, on-page, and off-page optimization.
  • Manage content marketing initiatives, including blog posts, whitepapers, case studies, and social media content.
  • Develop and execute email marketing campaigns to nurture leads and engage customers.

    • Analytics & Reporting :

  • Analyze campaign performance using tools like Google Analytics, Adobe Analytics, and other reporting platforms.
  • Generate regular reports on key performance indicators (KPIs) and provide actionable insights.
  • Use data to optimize campaigns and inform future marketing decisions.

    • Cross-functional Collaboration :

  • Work closely with the sales, product, and creative teams to ensure alignment on marketing goals.
  • Provide expertise and guidance on digital marketing best A minimum of 4 years of hands-on experience in digcketing.

    • Education : Master of Business Administration (MBA) is mandatory.

    Skills :

  • Demonstrable expertise in SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, Ahrefs / SEMrush, and email marketing platforms.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.

    • Personal Attributes :

  • Strategic thinker with a results-oriented mindset.
  • Creative problem-solver with a strong attention to detail.
  • Ability to thrive in a fast-paced, dynamic environment.

    • Preferred (but not required) :

  • Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
  • Experience in a specific industry (e. , B2B, SaaS, e-commerce).
  • Experience managing a team or mentoring junior marketers

    • (ref : iimjobs.com)

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    Digital Marketing Specialist • Gurgaon, India