Digital Marketing Specialist

Responsibilities :

• Social Media Marketing (SMM) : Develop and execute strategies across Facebook, Instagram, LinkedIn, and Twitter.
• Plan content, monitor engagement, and run targeted paid campaigns.
• Google Ads & PPC : Create and manage Search, Display, Shopping, and YouTube campaigns.
• Optimize performance and run A / B tests.
• SEO : Implement on-page and off-page SEO, conduct keyword research, and build quality backlinks.
• Analytics & Tracking : Use Google Analytics, Tag Manager, and Facebook Pixel to track and analyze campaign performance.
• Make data-driven 5+ years of experience in digital marketing
• Expertise in SMM, Google Ads, and SEO
• Proficiency with tools like Google Analytics, GTM, SEMrush, Ahrefs, etc.
• Strong analytical, strategic, and communication skills
• Knowledge of content and email marketing is a plus

(ref : iimjobs.com)