Building and delivering the channels' AOP, quarterly and monthly sales plans, within the aligned spends, and with delivering effective activations as per plan.
Interacting with the Brand Teams, developing & delivering brand business plans in sync with the brand strategy.
Ensuring stock availability at all the outlets with a high degree of forecasting accuracy (95%+) and minimum penalties, denials and non-supply situations.
Building an institutional sales business in line with Trade priorities with the right brand x pack x channel strategy, profitably.
Managing the customer-wise profitability.
Measure & review account level profitability and spends, while maintaining the same to be in line with AOP / quarterly plans.
Ensure that resources including manpower are utilized in the most cost-efficient manner and vacancies are filled in at the earliest.
Ensure activities with key accounts are done to maximize returns for ANI.
Ensure collection is done for direct customers as per the company norms and facilitate wholesaler's collection for indirect customer.
Deliver the Perfect Punch.
New products introduction.
Pack changes.
Price increases.
Enrolment of new outlets.
Consumer promotions and other activities.
Build a high performing team.
Work with field partners to manage their teams whilst maximizing productivity and efficiency.
Attract and retain the best talent.
Develop competencies of the Sales Team with a strong training program.
Have a strong succession plan in place.
Enrich the team with technology to have a cutting edge.
Setup world class processes.
Liaise with international coordinators to ensure accounts strategy is in sync with the global accounts.
Setup world class processes.
Managing the SG&A and ensuring the same is within agreed numbers.
Allocating funds within accounts and having a control on the spends.
Control on the teams and self for TA-DA & SGA budgets.