Talent.com
Head Of Marketing
Head Of MarketingNxtWave • Hyderabad, Telangana, India
Head Of Marketing

Head Of Marketing

NxtWave • Hyderabad, Telangana, India
2 days ago
Job description

Head Of Marketing

Company Overview

NxtWave is at the forefront of the 21st-century employment landscape, empowering young individuals to become proficient tech professionals regardless of their academic history through our CCBP 4.0 initiatives.

We provide content in local languages and interactive learning experiences, making tech education accessible to everyone. Learning in one's native language enhances understanding, focus, memory, and overall success.

Founded by Rahul Attuluri (Former Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur), NxtWave is dedicated to assisting Indian undergraduates in securing lucrative tech positions. With rapid growth, NxtWave has built a community of over 200,000 students from more than 3,000 colleges across India. In the past year, graduates of the CCBP 4.0 program have been recruited by over 1,500 companies, including giants like Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and others.

Discover more about NxtWave - https : / / www.ccbp.in

Position Summary

As the Head Of Marketing at NxtWave, you will be a key driver of our brand’s growth and market presence. This role requires an exceptional leader who can blend strategic vision with hands-on execution. You will be responsible for overseeing all aspects of marketing, including brand strategy, demand generation, and communication. The ideal candidate is a master of both ATL (Above The Line) and BTL (Below The Line) activities, a problem solver with frugal thinking, and a proven leader who can inspire teams to achieve remarkable results.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and execute comprehensive marketing strategies that elevate NxtWave’s brand and drive demand generation.
  • Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectively.
  • Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscape.

Brand Management

  • Shape and protect the NxtWave brand, ensuring consistency across all channels.
  • Oversee the creation and deployment of impactful marketing campaigns that resonate with our target audience.
  • Utilize market research and data analytics to refine messaging and positioning.

    • Team Leadership and Development

  • Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
  • Build cross-functional collaboration within the marketing team and with other departments.
  • Establish clear KPIs and performance metrics to drive accountability and success within the team.

    • Budget Management

  • Develop and manage the marketing budget with a focus on frugal thinking and maximizing ROI.
  • Optimize resource allocation across various marketing channels to ensure cost-effectiveness.
  • Monitor financial performance and adjust strategies as needed to stay within budget.

    • Integrated Campaign Execution

  • Plan and execute integrated marketing campaigns that align with business objectives.
  • Leverage both digital and traditional media to create cohesive and compelling marketing efforts.
  • Continuously test, measure, and refine campaigns to ensure effectiveness and efficiency.

    • Market and Competitor Analysis

  • Stay ahead of market trends and shifts in the EdTech sector to keep NxtWave competitive.
  • Conduct thorough analysis of competitors' marketing strategies and adjust NxtWave’s approach accordingly.
  • Utilize insights from data and analytics to guide marketing decisions and strategy.

    • Problem Solving and Innovation

  • Approach challenges with a problem-solving mindset, identifying innovative solutions that drive growth.
  • Encourage a culture of continuous improvement, where new ideas and approaches are tested and adopted.
  • Promote frugal thinking, ensuring that all marketing efforts are both effective and cost-efficient.

    • Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA or Master’s degree preferred.
  • Over 10 years of experience in marketing leadership roles, with a strong emphasis on ATL and BTL activities.
  • Proven track record of driving growth and brand success within the EdTech or similar sectors.
  • Exceptional leadership skills, with the ability to inspire and guide a diverse team.
  • Strong strategic and analytical capabilities, with a focus on data-driven decision-making.
  • Excellent communication and interpersonal skills, capable of influencing at all levels.
  • Mastery of digital marketing, brand management, and integrated campaign execution.
  • Frugal thinker with a passion for optimizing resources to achieve maximum impact.

    • Location : Hyderabad (Office-based work)

    Create a job alert for this search

    Head Of Marketing • Hyderabad, Telangana, India

    Related jobs
    Head of Operations

    Head of Operations

    HOTEL POLO TOWERS GROUP • Hyderabad, IN
    This position ensures that the properties within the portfolio are running smoothly, efficiently, and profitably while maintaining high standards of guest satisfaction. Supervise all aspects of hote...Show more
    Last updated: 3 hours ago • Promoted • New!
    Head Of Brand

    Head Of Brand

    Graviti Pharmaceuticals • Hyderabad, Republic Of India, IN
    Graviti Pharma’s brand identity, positioning, and communication.You will lead cross-functional initiatives that elevate brand equity, drive emotional engagement, and ensure consistency across all t...Show more
    Last updated: 13 days ago • Promoted
    Head of Field Marketing & Lead Generation

    Head of Field Marketing & Lead Generation

    NxtWave • Hyderabad, Republic Of India, IN
    Director – Offline Growth & Lead Generation.Hyderabad, India (Work from Office).NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its ...Show more
    Last updated: 16 days ago • Promoted
    Head of Strategic Partnerships and Sales

    Head of Strategic Partnerships and Sales

    BrandOBox • Hyderabad, Republic Of India, IN
    We are seeking a visionary and result-oriented professional to join our leadership team as the.Head of Business Strategy & Sales. This individual will play a pivotal role in shaping the company’s st...Show more
    Last updated: 7 days ago • Promoted
    PropChk - Head - Sales & Marketing

    PropChk - Head - Sales & Marketing

    PropcheckIndia • Hyderabad, India
    PropChk is India's leading Property Inspection Company, offering services in NCR, Mumbai, Pune, Hyderabad, Bangalore, Kolkata, and Chennai. We have conducted over 28,000 inspections in over 500...Show more
    Last updated: 17 days ago • Promoted
    Head of Branding and Marketing

    Head of Branding and Marketing

    Confidential • Hyderabad / Secunderabad, Telangana, India
    Head of Branding and Marketing.Key Responsibility Areas (KRA) for Head of Branding and Marketing at EasyWebinar.Build and Scale the Marketing Team. Objective : Establish and expand the marketing team...Show more
    Last updated: 19 days ago • Promoted
    Head of Brand

    Head of Brand

    Graviti Pharmaceuticals • hyderabad, telangana, in
    Graviti Pharma’s brand identity, positioning, and communication.You will lead cross-functional initiatives that elevate brand equity, drive emotional engagement, and ensure consistency across all t...Show more
    Last updated: 13 days ago • Promoted
    Head of Service Delivery

    Head of Service Delivery

    Concentrix • Hyderabad, Republic Of India, IN
    We are looking for a leader to head Service & Operations Delivery business for a premium Banking global customer.The incumbent will bring extraordinary focus and expertise in designing, implementin...Show more
    Last updated: 16 days ago • Promoted
    Head Of Marketing

    Head Of Marketing

    Confidential • Hyderabad / Secunderabad, Telangana, India
    NxtWave is at the forefront of the 21st-century employment landscape, empowering young individuals to become proficient tech professionals regardless of their academic history through our CCBP 4.We...Show more
    Last updated: 2 days ago • Promoted
    Regional Head

    Regional Head

    Peoplemint Consultants • Hyderabad, IN
    We are looking for Regional Head / Cluster Head of Investment Products in Franchise channel.Job details : - will handle 8-10 area manager driving revenue through the franchisee channel with multiple i...Show more
    Last updated: 4 hours ago • Promoted • New!
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal Search • Hyderabad, IN
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show more
    Last updated: 30+ days ago • Promoted
    Head of Sales

    Head of Sales

    Aviate • Hyderabad, IN
    At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology and large-scale data. We believe that we have an opportunity (and even a responsibility) ...Show more
    Last updated: 30+ days ago • Promoted
    Head of Client Servicing (Events Industry)

    Head of Client Servicing (Events Industry)

    Wishmakers • Hyderabad, IN
    Wishmakers is a creative agency specializing in brand campaigns, live events, exhibitions, and activations—all designed to tell powerful stories and help brands connect meaningfully with audiences....Show more
    Last updated: 3 hours ago • Promoted • New!
    Head Of Engineering

    Head Of Engineering

    Flock AI • Hyderabad, Republic Of India, IN
    Flock is building the future of 1 : 1 personalized commerce.We're a venture-backed AI-powered visual commerce partner built specifically for the retail industry. Our platform creates lifelike AI-gener...Show more
    Last updated: 30+ days ago • Promoted
    Head of Marketing

    Head of Marketing

    Confidential • Hyderabad / Secunderabad, Telangana, India
    Fincent is a new age finance firm whose mission is to bring financial and accounting services into the modern era.We like to think of ourselves as all of the good parts of a startup, without the do...Show more
    Last updated: 30+ days ago • Promoted
    Head Of Business Strategy & Sales

    Head Of Business Strategy & Sales

    BrandOBox • Hyderabad, Republic Of India, IN
    We are seeking a visionary and result-oriented professional to join our leadership team as the.Head of Business Strategy & Sales. This individual will play a pivotal role in shaping the company’s st...Show more
    Last updated: 7 days ago • Promoted
    Head of Business Operations

    Head of Business Operations

    On my own terms • Hyderabad, IN
    Purpose : Build Hyderabad as an independent P&L centre for a luxury event catering company.End-to-end business ownership : Sales, Operations, Client servicing & PNL. Lead business, premium events and ...Show more
    Last updated: 3 hours ago • Promoted • New!
    Marketing Head

    Marketing Head

    Confidential • Hyderabad / Secunderabad, Telangana
    We are seeking a dynamic and results-oriented Marketing Head to lead all aspects of our marketing efforts.This critical role will be responsible for developing and executing innovative marketing st...Show more
    Last updated: 18 days ago • Promoted