Head of Field Marketing & Lead Generation

Director – Offline Growth & Lead Generation

Location : Hyderabad, India (Work from Office)

About NxtWave :

NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students across 3,000+ colleges, with 2000+ companies hiring its graduates — including Amazon, Deloitte, TCS, and Accenture.

🔗 Learn more : https : / / www.Ccbp.In

We’re seeking a strategic and data-driven leader to head Digital Growth & Lead Generation across NxtWave’s products. The role involves leading channel managers, optimizing multi-channel budgets, and driving consistent, scalable lead generation to meet business goals.

Key Responsibilities

• Align offline lead generation targets with business goals, coordinating with sales teams and channel managers on budget allocation and region-wise lead volume planning.
• Build and execute state-wise and city-wise BTL plans for school, college, and community outreach.
• Design scalable on-ground campaigns including education fairs, career guidance seminars, and roadshows.
• Manage zonal and state marketing managers, on-ground ops leads across multiple states.
• Oversee the execution of offline initiatives, including educational events, workshops, seminars, partnerships, and campus / community outreach programs.
• Monitor key performance metrics such as CPL, ROI, lead quality, and conversion rates, implementing strategies for continuous improvement.
• Ensure accurate tracking and analysis of offline channel performance using CRM and analytics tools.
• Coordinate with lead qualification and sales leadership to ensure smooth lead handover, clear communication, and alignment on lead follow-up processes.
• Mentor and develop managerial talent within the offline lead generation team, fostering a culture of accountability, ownership, and performance excellence.
• Provide training, tools, and resources to enhance the effectiveness and efficiency of field teams.

What We’re Looking For

Why Join Us :

Lead the digital growth function at one of India’s top EdTech companies.

Work with passionate, high-performing teams.

Drive large-scale impact across the country.