Content Strategist - Influencer

About the Role :

We are looking for a creative and detail-oriented Copywriter to join our Influencer Marketing team. You will be responsible for crafting compelling copy for influencer campaigns, branded content, and creator collaborations that resonate with audiences across social media platforms.

Key Responsibilities :

Write engaging, platform-specific copy for influencer campaigns (Instagram, YouTube, TikTok, etc.)

Create campaign messaging, taglines, scripts, captions, and briefs tailored to brand and influencer tone

Collaborate with the influencer management team to develop creative directions and campaign ideas

Ensure brand consistency and compliance in all influencer content

Brainstorm fresh, trend-led concepts to maximize audience engagement

Edit and refine influencer submissions for clarity, tone, and brand alignment

Stay updated on digital content trends, social media language, and creator culture

Requirements :

1–1.5 years of experience in copywriting, preferably in influencer marketing, digital, or social media content

Strong command of English (and additional languages a plus)

Ability to adapt writing style to match different influencer voices and brand tones

Creative thinker with sharp storytelling skills

Comfortable working under tight timelines and multiple campaigns

Collaborative mindset to work with creative, brand solutions, and influencer management teams

Good to Have :

Experience writing short-form social-first content (memes, reels, shorts)

Knowledge of influencer / creator ecosystem

Understanding of SEO and digital content trends