Associate- Ecommerce

About the Role :

The role involves managing end-to-end campaigns on e-commerce marketing platforms like Amazon and Flipkart, from consumer profiling to performance optimization, while integrating channels like AdWords and Facebook Ads to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Responsibilities :

• Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client's Business / Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor colleagues & junior's as per requirements.

Required Skills :

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Skills Required

Adwords, Facebook Ads