Director - Offline Growth & Lead Generation

Director – Offline Growth & Lead Generation

Location

Hyderabad, India (Work from Office)

About NxtWave :

NxtWave is one of India’s fastest-growing EdTech startups, empowering youth to become tech professionals through its CCBP 4.0 programs. Founded by alumni from Amazon, IIT Bombay, IIT Kharagpur, and IIIT Hyderabad, NxtWave has trained 200,000+ students across 3,000+ colleges, with 2000+ companies hiring its graduates — including Amazon, Deloitte, TCS, and Accenture.

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We’re seeking a strategic and data-driven leader to head Digital Growth & Lead Generation across NxtWave’s products. The role involves leading channel managers, optimizing multi-channel budgets, and driving consistent, scalable lead generation to meet business goals.

Key Responsibilities

Align offline lead generation targets with business goals, coordinating with sales teams and channel managers on budget allocation and region-wise lead volume planning.

Build and execute state-wise and city-wise BTL plans for school, college, and community outreach.

Design scalable on-ground campaigns including education fairs, career guidance seminars, and roadshows.

Manage zonal and state marketing managers, on-ground ops leads across multiple states.

Oversee the execution of offline initiatives, including educational events, workshops, seminars, partnerships, and campus / community outreach programs.

Monitor key performance metrics such as CPL, ROI, lead quality, and conversion rates, implementing strategies for continuous improvement.

Ensure accurate tracking and analysis of offline channel performance using CRM and analytics tools.

Coordinate with lead qualification and sales leadership to ensure smooth lead handover, clear communication, and alignment on lead follow-up processes.

Mentor and develop managerial talent within the offline lead generation team, fostering a culture of accountability, ownership, and performance excellence.

Provide training, tools, and resources to enhance the effectiveness and efficiency of field teams.

What We’re Looking For

Minimum 8 years of experience

on a PAN India level

in offline marketing and at least 3 years of experience closely leading at least two offline channels or a similar team leading role.

Strong people management skills, especially in high-volume, high-velocity environments.

Proven ability to build and implement scalable processes and systems.

Excellent communication and stakeholder management skills. .

Why Join Us :

Lead the digital growth function at one of India’s top EdTech companies.

Work with passionate, high-performing teams.

Drive large-scale impact across the country.