Creative Strategist

Company Description

At The Cocktail Story, we are a 360 Marketing Agency specializing in Alco-Bev brands, seamlessly connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create engaging campaigns that reflect brand values and spark conversations. With a pan-India presence, we conceptualize and execute experiential events for leading brands and collaborate with celebrity influencers to create impactful content. At our core, we elevate bartenders as industry influencers, providing a platform to showcase their skills. Join us in celebrating mixology, camaraderie, and the vibrant world of cocktails and hospitality. Cheers to innovation and memorable experiences!

Job Overview :

We are looking for a creative and strategic Event Marketing Manager to lead and execute experiential marketing campaigns, brand activations, and consumer events within the alcoholic beverages industry . The ideal candidate will have a strong understanding of the alco-bev landscape, client servicing, and the ability to transform brand strategy into memorable consumer experiences.

Key Responsibilities :

1. Event Strategy

Plan and execute high-impact brand events, bar takeovers, product launches, and experiential campaigns.

Align event strategies with brand positioning, target audience, and regional compliance (excise norms).

Develop innovative event concepts to increase brand recall and engagement.

2. Creative & Strategic Thinking

Collaborate with brand and creative teams to ideate bold, culturally relevant activation ideas.

Turn marketing briefs into clear, engaging event strategies with measurable outcomes.

Stay up to date with trends in nightlife, experiential marketing, and competitor activity.

3. Presentation & Communication

Create high-quality PPT presentations for internal approvals, client pitches, and post-event reporting.

Clearly communicate event strategies, budgets, and execution plans.

Present concepts and outcomes to brand stakeholders or external clients with confidence.

Key Skills & Competencies :

✅ Creative & Strategic Thinking – Ability to connect brand goals with cultural insights and on-ground activation.

✅ PPT & Visual Storytelling – Proficiency in creating sharp, visual, and persuasive presentations.

✅ Client Servicing & Communication – Strong interpersonal skills and stakeholder management.

✅ Event Management – Hands-on experience in planning and executing consumer events and on-trade activations.

Job location - Green Park, New Delhi

Shift Timing- 10 : 30am- 7 : 00pm

Working Days- 5.5 days (2nd & 4th Saturday Off)