Digital Marketing Executive, Graduate Admissions

Role Summary :

Digital Marketing Specialist with knowledge of SMM, SEO, SEM, SMO, PPC Marketing, CRM, and Analytical Tools.

Responsibility :

• Implement digital marketing campaigns in coordination with the Director of Graduate Admissions to increase traffic, engagement, and conversions across various online platforms, including social media, email, and search engines.
• Work with various content formats such as blogs, videos, podcasts, etc., to create engaging content and optimise our online presence.
• Monitor and analyse key performance metrics to track campaign effectiveness and ROI and provide regular reports and recommendations for improvement.
• Perform competitive analysis to identify opportunities
• Improve conversion of owned and earned media traffic
• Develop effective cross-channel social media optimization strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of graduate Admissions.
• Proactively identify on-page SEO opportunities.
• Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.
• Generate internal reports on a regular basis
• Execute new and creative collaborations

Key Skills :

Qualification :

Skills Required

Google Ads, Smm, Smo, Sem, Crm, Seo