Designation : Digital Marketing Manager.
Location : Ahmedabad (WFO).
Role Overview :
- We are seeking an experienced Digital Marketing Manager with a strong background in the accounting industry to lead our digital marketing initiatives.
- In this role, you will be responsible for building our authority in the accounting sector through strategic content development, social media marketing, and lead generation funnels.
- The ideal candidate will combine technical marketing expertise with industry knowledge to drive measurable results.
Key Responsibilities :
Industry Authority Building : Develop and implement strategies to position Satva Solutions as a thought leader in the accounting technology space.Content Strategy : Create and execute a comprehensive content strategy aligned with our business goals and target audience needs.Lead Generation : Design and optimize marketing funnels to generate qualified leads from accounting firms, CFOs, and bookkeeping professionals.Team Management : Oversee content writers, provide constructive feedback, and ensure high-quality deliverables.Performance Analysis : Track, analyze, and report on marketing metrics, making data-driven recommendations for improvement.SEO Management : Direct SEO strategy using tools like Ahrefs and Semrush to improve organic visibility.Social Media Direction : Develop and oversee social media strategies tailored to accounting professionals.(ref : iimjobs.com)