Marketing Automation CRM Specialist

We are seeking a highly skilled and experienced Marketing Automation CRM Specialist to join our Marketing team. The successful candidate will be responsible for developing, executing and optimizing marketing automation campaigns to drive customer acquisition, engagement, retention and revenue growth. They will leverage their Analytical expertise to provide insightful and actionable analytics to improve marketing campaign performance and inform business decisions.

Responsibilities :

Develop and execute end-to-end marketing automation campaigns across multiple channels (email, whatsapp, sms, website, etc.) to drive customer acquisition, engagement, retention and revenue growth.

Develop reports and dashboards that provide insights into campaign performance, customer behavior and other key business metrics.

Analyze campaign data to identify opportunities to improve campaign performance and drive business outcomes.

Develop and execute A / B testing plans to optimize campaign performance and maximize ROI.

Collaborate with cross-functional teams, including product, sales and customer support, to align marketing campaigns with business goals and customer needs.

Monitor and report on key performance metrics, including campaign performance, customer engagement, conversion rates, and customer lifetime value.

Stay up-to-date with emerging trends and best practices in marketing automation and Analytics.

Skills :

Bachelor's degree in marketing, business or related field

1+ years of experience in marketing automation, preferably in a D2C environment

Demonstrated proficiency with marketing automation platforms such as Contlo, Hubspot, Clevertap, MoEngage, LimeChat, Wati, GupShup or WebEngage

Strong experience in analytics, including the ability to create reports, dashboards, and KPIs

Strong understanding of digital marketing channels, including email marketing, social media, and web optimization

Strong analytical skills with the ability to analyze complex data sets, derive insights, and make data-driven decisions

Excellent project management skills with the ability to manage multiple projects and priorities in a fast-paced environment

Strong written and verbal communication skills with the ability to communicate complex ideas in a simple and compelling way

Proven ability to work effectively in a cross-functional team environment

Company website : Candidates willing to travel to Worli & Work from Office should only apply.