Growth Execution & Campaign Manager

You will :

• Implement and manage end-to-end digital engagement campaigns across various channels (Email, SMS, Push Notifications, WhatsApp, etc.) within our marketing automation platform.
• Rigorously track campaign performance metrics, identify areas for improvement, and implement data-driven optimizations to maximize ROI.
• Utilize our marketing automation tools (MoEngage, Braze, or WebEngage) to build and automate personalized user journeys that drive engagement and conversions.
• Design, execute, and analyze A / B tests to optimize campaign elements, messaging, and targeting strategies, focusing on continuous improvement.
• Collaborate seamlessly with product, marketing, and data teams to ensure smooth campaign execution, alignment with business goals, and effective communication.
• Develop and implement precise audience segmentation and targeting strategies to deliver the right message to the right users at the right time, maximizing campaign relevance and effectiveness.
• Generate comprehensive reports on campaign performance, providing clear insights and actionable recommendations for future campaigns.
• Ensure all campaign activities adhere to relevant regulations and industry best practices, including data privacy and anti-spam laws.

You have :

Skills Required

WebEngage, Braze, MoEngage