Manager - Growth & Performance Marketing - Healthcare

Job Title : Growth & Performance Marketing Head

Location : Mumbai - Mahim

Reporting to : Founder

About Client :

Client is on a mission to help consumers uncover functional foods that enhance longevity. Fitness & Nutrition are core pillars for a longer healthspan, and Client aims to partner with consumers on their journeys towards this goal. The brand is known for innovation across all elements of the customer experience-from formulations to how consumers experience the products.

Client has received tremendous customer love over a short period, boasting 50K+ social media followers, 400+ ambassadors, and a loyal community across its platforms. It has established an omni-channel presence, including its own website and marketplaces such as Amazon, Swiggy IM, Zepto, BlinkIt, and Big Basket, and is part of kids' meals in 150+ outlets across McDonald's North & East.

Backed by leading VC funds, Client is set for rapid growth, deepening its presence in existing and new categories every month.

Job Summary :

We seek a business-driven - Growth & Performance Marketing Head- with deep experience in the nutraceuticals sector. This hands-on leadership role demands ownership of P&L impact across D2C and marketplace channels, including Amazon, Swiggy IM, Zepto, BlinkIt, Big Basket, and others. The role involves driving targeted growth and ROI-focused execution.

Key Responsibilities :

Strategic Growth Ownership :

• Architect and implement comprehensive growth and performance marketing strategies for Client's D2C website and major marketplaces.
• Own revenue growth, customer acquisition, retention, and profitability across digital channels.

P&L and ROI Leadership :

Performance Campaigns & Innovations :

Marketplace Growth :

Data-driven Leadership :

Cross-functional Management :

Team Development :

Expected Skill Set :

(ref : iimjobs.com)