Senior Manager - Marketing Analytics

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That's why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years' experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers' decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

WoodMac.com

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Company

Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 2,300 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve – providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world's transition to a more sustainable future.

WoodMac.com

Wood Mackenzie brand video

Role Purpose

Wood Mackenzie's Marketing Performance team require a Senior Marketing Analytics Manager to lead the Analytics function of the department. The individual will be required to proactively identify opportunities that will enable the Marketing department to make more informed decisions via Analytics and actionable insights which will support achieving Marketing OKRs.

The individual will need to create an Analytics strategy and roadmap to bring the highest value Insight to the business. They will be expected to work primarily with Marketing stakeholders; however they will also be expected to collaborate with Sales, Product and Research to drive business improvements in performance via Analytics The individual will need to use a range of methods to answer questions and provide Insights, whilst maximising the potential of different data sources available.

Main Responsibilities

About You

Expectations

Wood Mackenzie Values

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.

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Skills Required

Salesforce, Pardot, Data Governance, Sql, propensity modelling , Roi Analysis, Data Analytics