Assistant Vice President - Marketing Communication

Description :

Role : AVP - Marketing Communication

Job Summary :

We are seeking a dynamic, data-driven AVP - Marketing Communication with 512 years of experience to lead and execute the brand's comprehensive social media and digital marketing strategy from Mumbai City.

This Senior Leadership role is pivotal in driving brand awareness, engagement, consideration, and preference amongst the target audience.

The AVP will combine cutting-edge digital marketing expertise with critical responsibilities in risk monitoring, regulatory compliance, and cross-functional leadership within the organization.

Primary Responsibility & Core Functions :

Digital and Social Media Strategy :

• Develop and execute the overall social media strategy aligned directly with the Bank's brand objectives and business goals.
• Develop and execute integrated digital marketing campaigns across multiple channels (e.g., search, display, email, social).
• Oversee the creation and execution of engaging social media content, incorporating advanced tactics such as trend jacking, use of topical days, moment marketing trends, and testing new platform innovations.

Performance Analysis and Optimization :

Brand Management and Creative Collaboration :

Risk, Compliance, and Governance :

Ideal Candidate Requirements :

Location & Experience

(ref : iimjobs.com)