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Campden Family Connect - Assistant Vice President - Events & Marketing
Campden Family ConnectMumbai, India15 days ago
Job descriptionResearch potential conference ideas and record competitive events Research and analyze the feasibility of developing potential conference topics into commercially viable events Identify the target audience for a given conference idea and the most marketable angle on this topic Write content, marketable conference programs based on research Research potential topics to be address in the conference agenda through secondary research To determine the validity of proposed topic, sub-themes, timing and location and validate the potential subjects through telephone research Identify, approach and confirm suitable speakers for the conferences Schedule and lead calls with C-level executives to join as speakers and finalizing their presentation subjects Negotiate, draft and manage speaker agreements with authors, thought leaders and industry experts Liaising with speakers throughout the conference production cycle to ensure constant communication and avoid speaker dropouts Ensure speakers are briefed on the required content of their presentation Connect with speakers and attendees post the conference to take their feedback and document it for the next annual meeting Collaborate with sales, marketing, operations and other business units to ensure alignment with event strategy and delivery Oversee design of the conference brochure ensuring key selling points are emphasized Ensuring that the Company Strategy Document is followed Research and data strengthening for overall functioning of business activities Overseeing social media activities on LinkedIn and Twitter Managing brand presence and word of mouth
Overview of the Role :
- Provide support, intelligence, connections and networking opportunities to members
- Organize and manage membership & community events
- Marketing of membership & community events
- Implement Marketing Campaigns
- Support Operations and management of events
Key Job Role :
Marketing Activities :
(ref : iimjobs.com)
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Vice President • Mumbai, India
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