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Assistant Category Manager

Assistant Category Manager

ConfidentialThane, India
18 days ago
Job description

About Us

Mosaic Wellness is building digital-first health brands that serve as modern wellness coaches for elective health concerns — all driven by one mission : to help Indians lead more fulfilling lives surrounded by wellness and grace. We are currently building and growing - Man Matters, Be Bodywise and Little Joys

Little Joys , started in May 2022, is an online health platform for kids, helping 1M+ parents every year solve for their child's physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene and behavioural development with access to expert doctors and nutritionists.

Job summary :

You will build and grow business with customer love at the centre for Little Joys . Own the proposition, launch pipelines & retention levers. Translate customer insight into product, messaging and experience that drives high NPS, strong repeat and long-term value.

Key responsibilities :

Customer obsession & insight

  • Maintain a deep, up-to-date understanding of consumer behaviour, triggers, barriers and trends.
  • Translate insight into product and communication propositions that create emotional trust and customer love.
  • Champion a consumer-first mindset across product, marketing and operations.

Customer experience & NPS

  • Design and run initiatives that measurably improve NPS and repeat rates.
  • Identify and fix experience breakpoints (onboarding, first-use, delivery, support, subscription flows).
  • Implement rapid-learning loops : triage low NPS feedback, run root-cause analysis, prioritise fixes, measure impact.
  • Growth & product portfolio

  • Optimise funnels for acquisition & retention with a customer-first lens.
  • Collaborate with internal teams and external partners to develop compelling ad creatives and messaging.
  • Convert insights into a repeatable, high‑hit‑rate product pipeline with high customer love
  • Define launch pipeline and gtm for new products. Responsible for execution of gtm from pre-launch to pmf scale in collaboration with cross functional teams
  • Cross-functional delivery & culture

  • Work closely with Sales, Marketing, Product, CX, Ops and Supply to translate customer insight into briefs, product changes and operational fixes.
  • Build tools, dashboards and reporting that make customer health visible and actionable across the org.
  • Performance & continuous improvement

  • Prioritise initiatives using impact-on-NPS / retention and ROI. Scale what improves customer love and commercial returns.
  • Stay current on category & market trends and competitor customer experiences; bring best practices that raise the bar.
  • Qualifications & expectations

  • 2 years of relevant experience in D2C / e-commerce (category & brand building preferred )
  • Deep consumer-first thinking — you convert insight into clear commercial actions and emotionally resonant narratives.
  • Strong analytical skills; comfortable with data, dashboards and experimentation.
  • Bias for action : results-oriented, ownership mindset, able to operate in ambiguity and move fast.
  • Excellent stakeholder communication — you can present clearly and drive cross-team alignment.
  • Skills Required

    experimentation

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