Market Research Senior Manager

Key Responsibilities :

• Drive innovation and capability building, including new techniques, data sources, automation and Al to enhance process efficiency and value of Insights.
• Very strong functional leader, with the ability to influence across senior leaders in Novartis
• Understands brand teams perspectives (objectives, priorities, and support / capability requirements)
• Lead experimentation and worldwide adoption of innovative PMR solutions
• Consistently monitor execution of PMR projects to support performance and growth of key brand strategies across Novartis
• Design and execute primary market research to surface and deliver insights to brand teams
• Establish expectations and approaches to better understand and impact patient journeys
• Drive a continuous improvement mind-set within the team in relation to data analysis
• Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the product life-cycle
• Provide effective guidance to planning of studies, including research material design
• Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
• Provide alternative proposals / different approaches and suggestions for optimization of approach and synergies with other studies executed or planned
• Implement and execute studies on local, regional & global level
• Design and implement new statistical methodologies, processes and / or solutions to strengthen current research practices
• Assist with delivery of financial targets for PMR
• Meet KPIs tied to performance to contribute to overall financial and department success

Essential Requirements :

Skills Required

Market Research, Business Acumen, Leadership, Brand Awareness