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Market Researcher

Market Researcher

ConfidentialHyderabad / Secunderabad, Telangana
30+ days ago
Job description

Job Description :

  • We are looking for a highly motivated Market Researcher with expertise in Primary and Secondary Market Research to support our real estate business.
  • The ideal candidate will have strong skills in Consumer Insights, Strategic Research, Market Insights, Business Intelligence, and advanced proficiency in Power BI.
  • This role involves generating actionable insights from both primary and secondary data sources to guide strategic decision-making and enhance competitive positioning.

Roles and Responsibilities :

Market Research (Primary & Secondary)

1. Primary Research : - Conduct surveys, interviews, focus groups, and field studies to gather first-hand consumer and market data.

  • Design research methodologies tailored to specific business objectives.

    • 2. Secondary Research :

  • Analyze industry reports, databases, government publications, and online resources to extract valuable insights.
  • Stay updated on real estate trends, competitor strategies, and market dynamics. Consumer Insights and Strategic Research
  • Develop a deep understanding of consumer behavior, preferences, and demographics in the real estate sector.
  • Provide strategic insights to support marketing, product development, and sales teams. Market Intelligence & Competitive Analysis
  • Monitor competitors' activities, including pricing, promotional strategies, and new developments.
  • Analyze demand-supply trends and forecast market opportunities. Business Intelligence and Reporting
  • Use Power BI to design dashboards and visualize data for stakeholder presentations.
  • Prepare detailed and actionable research reports summarizing findings and recommendations.

    • Skills and Experience Requirements :

    Essential Skills :

  • Proficiency in Primary and Secondary Research techniques.
  • Expertise in Power BI, data visualization, or similar reporting tools.
  • Strong analytical and problem-solving skills.
  • Proficiency in statistical tools like SPSS, Excel, or similar platforms.
  • Understanding of consumer psychology and market trends in the real estate sector.
  • Excellent written and verbal communication skills.

    • Preferred Skills :

  • Experience with GIS mapping tools and CRM systems.
  • Certifications in business analytics or market research.
  • Familiarity with advanced research methodologies (e.g., conjoint analysis, predictive modeling).

    • Educational Qualifications :

    Bachelor's degree in Business, Marketing, Economics, or related

    Skills Required

    Power Bi

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