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Halma - Specialist - Digital Marketing
Halma PLCBangalore, India30+ days ago
Job descriptionCreate and manage marketing content including advertising, white papers, articles, emails, short-form content, social media posts, and presentation decks. Collaborate with content teams to optimize blogs, landing pages, and website content for SEO. Map content to the customer buying journey and support complex sales processes, targeting OEM design engineers. Maintain and update website content using CMS platforms (e. Conduct keyword research, technical audits, and implement SEO strategies to improve organic traffic and search engine performance. Ensure website UX, speed, and responsiveness are optimized. Monitor and report on campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console. Deliver routine analytics and KPIs to senior management, including ROI calculations and competitive benchmarking. Collaborating on the analysis of competitor strategies to inform marketing decisions Work closely with product managers, sales, engineering, and leadership teams to align marketing strategies. Support product positioning and messaging for both existing and new product launches. Assist with event marketing, including strategy, collateral, and promotions. Oversee marketing automation initiatives to nurture leads and shape market perceptions. Manage database marketing efforts and ensure compliance with company marketing policies. Other duties as assigned. Bachelor's degree in marketing or related field; or equivalent combination of education and experience. 2+ years of hands-on experience in digital marketing, preferably in a B2B environment. Strong knowledge of SEO, PPC, social media, and website management. Proficiency in tools like Google Analytics, AdWords, Bing Ads, and CMS platforms. Excellent written and verbal communication skills
Specialist - Digital Marketing
Job Description :
DIGITAL STRATEGY & CAMPAIGN MANAGEMENT :
- Oversee and execute all digital marketing campaigns including SEO, SEM, display / retargeting, and social media.
- Develop and implement inbound marketing programs to generate sales-qualified leads and incremental revenue.
- Launch and optimize social media campaigns across platforms like LinkedIn and YouTube.
CONTENT DEVELOPMENT & OPTIMIZATION :
WEBSITE & SEO MANAGEMENT :
Sitecore, AEM, Drupal).
ANALYTICS & REPORTING :
STAKEHOLDER COLLABORATION :
MARKETING AUTOMATION & DATABASE MANAGEMENT :
We Are Looking For :
(ref : iimjobs.com)
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Digital Marketing Specialist • Bangalore, India
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