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Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

ConfidentialThane
30+ days ago
Job description

We are seeking a Senior Performance Marketing Specialist to lead our digital advertising efforts. In this key role, you will be responsible for planning, executing, and optimizing high-impact campaigns across various digital channels. The ideal candidate will have strong analytical skills, a data-driven mindset, and a passion for achieving measurable results like clicks, conversions, and sales. You will also be responsible for managing a team and driving business growth through strategic initiatives and continuous optimization.

Roles and Responsibilities

  • Perform daily account management and optimization on Google Ads and other search platforms.
  • Create and execute strategies for Campaign Structuring, Targeting, Creatives, and Paid Search initiatives to exceed client goals.
  • Lead and manage a team , fostering their growth and planning personal development programs.
  • Generate and present weekly and monthly client reports, showcasing key metrics and business growth.
  • Monitor web analytics dashboards and reporting tools to identify key areas of importance.
  • Communicate project development, timelines, and results to the team and management.
  • Understand and stay current on industry trends , the competitive landscape, and internal product developments.
  • Be accountable for Monthly / Quarterly Business Review meetings to showcase business growth.

Skills and Expertise

  • Proven experience in Search Engine Marketing (SEM) and Paid Search (PPC) .
  • In-depth knowledge of Google Ads ( Search, Display, Discovery, Performance Max, UACs, Youtube Ads ) and Google Analytics .
  • An analytical approach , a data-driven thought process , and an optimization mindset .
  • Outstanding ability to think creatively , and identify and resolve problems.
  • Excellent communication and interpersonal skills .
  • The ability to learn new industries and apply this knowledge to achieve client goals.
  • High levels of integrity, autonomy, and self-motivation.
  • Excellent analytical, organizational, and project management skills .
  • Experience in working independently in a fast-paced environment.

    • Qualifications

  • A tech graduate or MBA with relevant experience.

    • Skills Required

    Search Engine Marketing, paid search strategy , Google Ads, Google Analytics, Analytical Abilities, Project Management

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    Performance Marketing Specialist • Thane