At Nouria , we design timeless women's wear that celebrates comfort, individuality, and elegance. Rooted in the philosophy of being comfortable in your own skin , our collections bring together style and ease, crafted for the modern woman. We are now looking for a digital expert who can translate this ethos into impactful performance marketing campaigns.
We are seeking a Performance Marketing Specialist with a strong focus on Meta ads and digital growth to lead our paid media efforts in the luxury fashion segment . This role is ideal for someone who blends analytical expertise with a refined understanding of brand storytelling in the luxury space.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and other relevant channels.
- Leverage AI-driven tools to improve targeting, personalization, and campaign performance.
- Define, monitor, and optimize KPIs such as ROAS, CTR, and customer acquisition cost.
- Conduct A / B testing and creative experimentation to refine performance.
- Collaborate with the brand & creative team to ensure campaigns reflect luxury brand sensibilities .
- Develop audience insights, manage customer funnels, and implement retargeting strategies.
- Stay ahead of trends in digital luxury marketing and AI-led ad innovation.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field (MBA / Luxury Brand Management is a plus).5 -7 years' hands-on experience in performance marketing, with proven success in Meta Ads .Meta Blueprint certification (or willingness to obtain).Strong knowledge of AI / automation tools in digital marketing.Experience in the luxury / lifestyle / fashion segment preferred.Analytical mindset with a creative eye—able to balance numbers with aesthetics .Show more
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Skills Required
AI automation tools, Digital luxury marketing, AI-driven tools, Meta Ads