Senior Marketing Manager - Brand

Company Description

Hiring for a client of Jambs Global

Role Description

This is a full-time, on-site role located in Bengaluru for a Senior Brand Manager. The Senior Brand Manager will be responsible for developing and implementing brand strategies, overseeing marketing campaigns, leading cross-functional teams, and monitoring market trends. They will ensure brand consistency across all platforms, manage budgets, and analyse performance metrics to optimize brand performance. Additionally, the role involves collaborating with leadership to ensure alignment with organisational goals.

Qualifications

• Experience in the Electronics Appliances / FMCG / FMCD / consumer goods sector or a related field is highly desirable
• Strong expertise in Brand Management, Strategic Planning, and Campaign Development(from ideation to execution and implementation)
• Should have a hero product to talk about- seen a journey from scratch
• Experience in Market Analysis, Consumer Research, and Trend Monitoring
• Proficiency in Digital Marketing, Advertising, and Content Strategy
• Leadership skills, including Team Management and Cross-functional Collaboration
• Analytical skills for tracking metrics, measuring results, and optimising strategies
• Exceptional written and verbal communication skills
• Ability to work effectively in a fast-paced and dynamic environment
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field