Senior Brand Manager - Oncology

We are having an opening for Sr. Product Manager (Oncology) - IC role for a global pharmaceutical company at Bengaluru.

Position : Sr Product Manager - Oncology (IC role)

Exp : 5+ years

Location : Sampangi Rama Nagar, Bengaluru ,

Type : Full Time, Permanent

Key Responsibilities

• Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division.
• Achieve top-line, market share and bottom-line targets for the brands assigned.
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery / execution of campaign collaterals / inputs / activities to field force
• Analyze market conditions and forecast sales on a regular basis
• Monitor ROI on brand strategies.
• Monitor competitor activities
• Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis / market research for new opportunities.
• Develop and implement Annual Operating Plan for brand portfolio
• Undertake fieldwork to capture insights
• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
• Ensure quality and timely delivery / execution of campaign collaterals / inputs / activities to field force
• Effectively coordinate with other functional areas within organization e.G. Medical, Training, Promo team, Supply Chain, Finance etc.
• Lead Divisional initiatives which are of significant impact to the business / organization

Education and Experience

S kills and Attributes