Paid media coordinator

Job Title : Paid / Social Media Coordinator

Work Mode : Permanent Remote

Work timings : 4.00 PM - 1.00 AM

Employment Type : Permanent, Full-time with PF

(Note : No On-site opportunity)

The Media Coordinator plays a key role in planning, executing, and monitoring media activities across various channels — including digital, print, broadcast, and social media. This role involves coordinating with internal teams, media vendors, and creative partners to ensure campaigns are delivered on time, within budget, and aligned with brand objectives.The Paid Media Coordinator is responsible for supporting the planning, execution, monitoring, and optimization of paid advertising campaigns across digital platforms. The role involves collaborating with cross-functional teams to ensure ad campaigns align with overall marketing objectives, meet performance targets, and maximize ROI through data-driven decision-making. The Social Media Coordinator is responsible for managing and executing the company's social media strategy across multiple platforms to enhance brand presence, engage audiences, and drive online growth. The role involves planning, scheduling, publishing, monitoring performance metrics, and collaborating with content and design teams to ensure consistent brand communication.

Key Responsibilities

As a Paid / Social Media Coordinator, your primary responsibilities will be to :

• Publish daily content across platforms. Execute the content calendar with accuracy and timeliness, ensuring posts reflect brand voice and campaign priorities. Monitor engagement in real-time, collaborating with channel owners to adjust strategy and maximize reach and relevance.
• Work closely with Channel Lead & designers to build, proof, and traffic ads. Provide actionable feedback to refine creative direction and ensure that content complements strategies for stronger audience engagement.
• Collect campaign performance data and complete weekly, monthly, quarterly, and annual reporting on channel KPIs, campaign types, and individual campaign performance metrics Additional duties and responsibilities as a Paid / Social Media Coordinator.
• Develop engaging and platform-appropriate captions, headlines, and copy that support content goals. Proofread all written content for clarity, tone, and compliance, while collaborating with design and creative teams to ensure messaging aligns with visual assets.
• Support other departmental initiatives as assigned
• Adhere to all assigned Standard Work and Role and Responsibilities for your role.

Additional duties may be assigned as needed, beyond those listed in the responsibilities. Changing business conditions may trigger changes to job responsibilities (i.e., COVID-19).

Key Skills & Competencies

Technology Requirements :

Employee Benefits & Work Environment :

Permanent Remote Work with full integration into a global team.

Direct Reporting to a U.S.-based Manager, providing international exposure.

Provident Fund (PF) contribution included.

Comprehensive Medical Insurance coverage (beyond CTC).

Fixed Pay Structure ensuring salary stability.

Company Assets Provided as per role requirements (e.g., laptop).

Work in a globally distributed, collaborative, and inclusive environment.

Skills Required

Media management tool knowledge