Paid Media Specialist ll Noida

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook / Meta advertising campaigns that drive results. You will be responsible for developing strategies executing campaigns and delivering measurable ROI.

Key Responsibilities

Plan create and manage Facebook / Meta ad campaigns across different verticals.

Conduct audience research and build effective targeting strategies.

Optimize campaigns for performance budget utilization and ROI.

Monitor and analyze campaign performance metrics preparing regular reports.

Test creatives copy and audiences to identify high-performing strategies.

Collaborate with content design and marketing teams for campaign alignment.

Stay updated with Meta Ads platform changes policies and new features.

Required Skills & Qualifications

25 years of proven experience managing Facebook / Meta ad campaigns.

Strong understanding of campaign setup optimization and reporting.

Hands-on experience with Ads Manager Power Editor and related tools.

Knowledge of tracking pixels custom audiences and retargeting strategies.

Analytical mindset with strong problem-solving skills.

Excellent communication and collaboration abilities.

Good to Have

Experience with other paid platforms (Google Ads LinkedIn Ads etc.).

Familiarity with eCommerce lead generation or performance marketing campaigns.

Certification in Meta Ads (preferred but not mandatory).

Required Experience :

Senior IC

Key Skills

Quality Assurance,Client Relation,Target Audience,Media Planning,Trend Analysis,Market Research,Email Campaigns,Social Channels,Campaign Management,Client Service,Current Events,News Stories,Powerpoint,Data Analysis,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 2 - 5