Team Lead - Paid Media

Position : Team Lead - Paid Media

Experience : 2+ years

Location : Sector 48, Gurugram

As the Paid Media Team Lead specializing in Google platforms, you will be responsible for developing, implementing, and optimizing effective advertising campaigns across all paid media platforms.

Roles & Responsibilities :

• Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
• Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
• Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
• Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
• Provide strategic recommendations and actionable insights based on campaign performance analysis, A / B testing, and competitive research.
• Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance -and user experience.
• Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team.
• Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success.

Requirements :

Benefits :

Skills Required

Google Ads, Keyword Research, Performance Analysis, Google Analytics