The Smarketers - Senior Manager - Marketing - B2B

Marketing Manager (B2B).

Mandatory Skills : Full-Funnel Marketing (ABM, Inbound, Demand Generation), GTM Strategy & Execution, Content Marketing, and Social Media.

Bonus Skill : Paid Ads.

Location : Hyderabad, India.

About Us :

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions.

We are seeking a B2B Account Manager Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing.

If you are passionate about leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you!.

About You :

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs.

You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact.

You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Strategy & Revenue Growth :

• Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.
• Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
• Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.
• Innovate and implement AI-powered marketing solutions to improve efficiency and results.

Sales Enablement & AI-Driven Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).

Performance Marketing, SEO & Programmatic Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.

Data-Driven Insights & Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.

Team Leadership & Project Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.

Market Intelligence & Continuous Learning :

Marketing Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).

AI & Strong understanding of AI-driven marketing platforms for faster execution and efficiency.

Ad Platforms & SEO :

Data & Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimize performance.

Communication Skills :

Project Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).

Continuous Learning :

Why Join Us? :

(ref : iimjobs.com)