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The Smarketers - B2B Growth Marketing Manager
The Smarketers - B2B Growth Marketing ManagerThe Smarketers • Hyderabad, India
The Smarketers - B2B Growth Marketing Manager

The Smarketers - B2B Growth Marketing Manager

The Smarketers • Hyderabad, India
8 days ago
Job description

Description : B2B Growth Marketing Manager.

Location : Hyderabad, India.

About Us :

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions.

We are looking for a B2B Account Manager Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing.

If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you!.

About You :

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs.

You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact.

You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

Key Strategy & Revenue Growth :

  • Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.
  • Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
  • Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.
  • Innovate and implement AI-powered marketing solutions to improve efficiency and results.

Sales Enablement & AI-Driven Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).

  • Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.
  • Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.
  • Analyze intent data and behavioral insights to improve targeting and engagement.
  • Performance Marketing, SEO & Programmatic Advertising :

  • Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.
  • Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.
  • Drive conversion rate optimization (CRO) efforts to improve landing page performance.
  • Data-Driven Insights & Reporting :

  • Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau.
  • Continuously monitor and optimize marketing campaigns based on data-driven insights.
  • Provide strong case studies demonstrating measurable revenue impact from past marketing programs.
  • Team Leadership & Project Management :

  • Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.
  • Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives.
  • Utilize project management tools (Asana, Trello, Monday.com) to track progress and deadlines.
  • Market Intelligence & Continuous Learning :

  • Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge.
  • Monitor competitor activities and recommend innovative solutions for market differentiation.
  • Continuously experiment and improve strategies for faster, more effective marketing 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs.
  • Marketing Technology : Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).

    AI & Automation : Strong understanding of AI-driven marketing platforms for faster execution and efficiency.

    Ad Platforms & SEO : Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog).

    Data & Reporting : Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimize performance.

    Communication Skills : Excellent written and spoken English, with strong interpersonal and client-facing communication skills.

    Project Management : Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com).

    Continuous Learning : Passion for experimentation, innovation, and staying ahead of industry trends.

    Why Join Us?

  • Work with top-tier B2B brands and cutting-edge marketing technologies.
  • Lead innovative, data-driven marketing programs that drive real revenue impact.
  • Opportunity to grow, experiment, and continuously improve your marketing skill set.
  • Competitive salary with performance-based incentives.
  • Be part of a collaborative and forward-thinking marketing team redefining B2B success!
  • (ref : iimjobs.com)

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